FAME FACTORY
Team With
Rashika Jain
Nour Hassoun
Location
Los Angeles, CA
Year
2021
UCLA
M.S.AUD
Entertainment
Take a trip with us to 2038, where everything has become so much faster. A world where algorithms and advanced technology infiltrate daily life. It is a world where the human isn’t yet entirely abandoned, yet the decisions made are guided by servers and algorithms.
As our collective attention spans become shorter, content production and rollout become much faster, relying on multiplicity over quality. Our data becomes Hollywood’s most prominent assets, mixing augmented spectacle and endless automation in search for the next big star. The goal is to push faster, shorter, and more diverse content for a market that simply cannot get enough.
With these tools, the Fame Factory has become renowned for uncovering the blueprint of fame. Once seen as a product of individual talent, fame has become a manuscript — a collection of zeroes and ones that can be manufactured with the correct decisions. With smart mirrors installed all around Los Angeles, those with the highest likeliness for fame can be detected and invited. The factory predicts success and those who can achieve it. It tailors the shoes which best fit them. It controls fame from its meteoric rise to the fall. Step with us into the future of entertainment, in this unsettling take on fame culture.
